Love as a Business Strategy is a paradox in its own. The very words “love” and “business” seem to be at odds with each other in the book title itself. While one concept is a throbbing embodiment of human emotions, the other is the yardstick of economic progress. And it is in this odd juxtaposition that Love as a Business Strategy becomes such an important book to read.

It traces the emergence of a company called Softway with the help of three autobiographical narratives. What is admirable about each of these stories is the candour and honesty with which the authors have penned down their life experiences. The memorable, the embarrassing, the happy, the sad, the infuriating, the despairing, the hopeful – all the three autobiographical accounts acknowledge these facets of life in one way or another. Another innovative and novel feature of Love as a Business Strategy is how simple it is. Simple, as in the language of the novel.

This book is devoid of corporate jargon and terms that are unknown to people oblivious to the world of entrepreneurship. The stories are just laid out for the world to read, no matter what their backgrounds are. This humbleness encapsulated in Love as a Business Strategy makes it a very significant study of using storytelling as a way to shatter the boundaries of society and economy. Indeed, language has the capacity to erect walls when it comes to selecting its target audience, and Love as a Business Strategy has none.

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This book in particular transcends the corporate realm to appeal to the human senses, with emotions and experiences one feels and sees in everyday life. This normalisation of the corporate world by the authors is simply splendid. The frankness in the narrative and language is what mesmerised me most about the book. Most importantly, what blew my mind about Love as a Business Strategy is how the themes of the book have been woven into the language and title themselves. This organic structure of the plot makes each of the aspects indispensable. To be precise, we cannot desert the idea of the book title while reading Love as a Business Strategy. Some way or the other, you will be bound to come back to the title and nod to yourself, saying, “Yes, love and business can coincide.” The impossibility of these two terms coming together in these three life stories attempts to create this mysterious yet hopeful aura around Love as a Business Strategy.

The circumlocutory manner of writing further contributes to the thematic aspects of the book. It is very intriguing, how seamlessly “love” and “business” come in tandem in three different life stories from three different vantage points. At the end, it is the universality of human experience that adds to the beauty of Love as a Business Strategy.

5 Books to read if you liked reading the book review of Love as a Business Strategy by Frank E Danna and Mohammad F Anwar

• Tribes: We Need You To Lead Us by Seth Godin
• The Culture Blueprint by Robert Richman
• Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain
• Delivering Happiness: A Path to Profits, Passion, and Purpose by Tony Hsieh
• Leaders Eat Last: Why Some Teams Pull Together and Others Don’t by Simon Sinek

Pick the book if

• You love reading Non Fiction
• You love reading books on Work Environment

Skip the book if

• You don’t like reading Non Fiction
• .You don’t like reading books on Work Environment

Age Group

18 years and above

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